What’s your audience’s bone?

Here’s a technique to get your audience’s attention quickly and succinctly when you’re running a seminar or workshop.

What do you do to get a dog’s attention?

You give them a treat, a bone maybe.

Then they’re all yours.

Likewise find out what your audience’s bone is. It maybe to learn some new sales techniques to make even more money. It could be to learn some new ideas to keep them ahead of the competition. It’s possibly to help them manage their sales team better.

Find out and then throw the bone out right up front. That’s right. Ignore the seminar agenda, the obligatory objectives slide and the boring delegate introductions.

Just give them the bones up front and you’ll have their attention for the next part.