WIIFM
WIIFM from Paul Archer on Vimeo. In a couple of minutes I'll remind you of the term WIIFM with an amusing story and show you how we can use this concept to improve your sales and marketing.
WIIFM from Paul Archer on Vimeo. In a couple of minutes I'll remind you of the term WIIFM with an amusing story and show you how we can use this concept to improve your sales and marketing.
WIIFM Broadcasting. No it's not an American Radio Station broadcasting out of Los Angeles. It's something all customers ask themselves when you ask something of them. It's also a motto for the Gen Y's Generation - these guys are coming of age now, and are potential customers. WIIFM should be the guiding principle for every customer interaction we do. Let me tell you more. This morning I received a charming letter from an oil company in Hereford asking if I would fill out some personal details so they could update…
