Ask Me How
Ask Me How from Paul Archer on Vimeo. Paul shares an email technique that can help you cross sell to existing customers
Ask Me How from Paul Archer on Vimeo. Paul shares an email technique that can help you cross sell to existing customers
It’s all the rage in the bars in Cheltenham, where I live. All you can drink Prosecco whilst you eat a meal. It’s not as daft as you think. The wholesale price of the fizz is around £2.50 but bars retail this at around £25 a pop, so the customer thinks they’re getting a bargain. Everyone’s happy. The restaurant owner is getting plenty of custom with people paying full price for their meals and earning a handsome profit. A classic win:win. When negotiating, a win:win is essential. The aim is…
Something for the weekend One of my favourite programmes on TV is the Gadget Show. An hour of the newest, shiniest, must have gadgets. I love it. And that’s the point about cross selling. Sometimes, as customers, we don’t know what the newest, shiniest, must have product is. So salespeople or customer service people mustn’t be afraid of just telling them what the latest product is. Naturally it must be relevant to the customer first and you need to put it across as a brand new offering, something new, and…
