On a scale of 1 to 10

Passing through security at Heathrow airport this morning I was faced with an opportunity to give the security team some feedback. Instead of the usual sheet of paper, I approached a machine which had four large push buttons. The first one coloured red had a big smile on it, the next a medium smile, the next one a frown and followed by a miserable looking face. Very clever, because you just hit the button to indicate how you felt about the process. How about using something like that in sales,…

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