Scripting your Prospecting Call
Not too much polish is the key, a polished call doesn't fit. It feels out of place with today's savvy customers. Let me explain and give you some ideas to help. Every Sunday night I polish my family's shoes in preparation for the next day's school and work. I think shiny polished shoes are the epitome of smartness. But by Monday night, the children's shoes have deteriorated into mud strewn, scratched and dented specimens and bear little resemblance to my Sunday efforts So why bother? I like them to go…
