Customer care is next years’ customer service
Do you give your customers exemplary service or care? Many companies confuse the issue. I think they are very separate. Let me explain. For my India business visit last year I needed various injections before I could travel. My local surgery took care of the issue very efficiently and speedily so I complimented the nurse. "Thank you for being so efficient" "That's a pleasure" she said. "We're trying very hard to please our customers this year, thank you for your feedback" Efficiency was her middle name but did she engage…
