Travelodge selling lessons
I’ve been attending to the progress of Travelodge in 2007 when they revamped their branding and logo. I was intrigued. At the same time, they engaged all staff in their journey and started to sell rooms really cheaply just as the credit crunch fuelled recession took hold. And at £19 a room, I snapped them up on occasions. And they invested in snazzy software to make sure they undercut their rivals: They began to expand in the depths of recession, they had cash and began snapping up cheaper rivals who…
