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Tag: scarcity

Scarcity is a great tip unless you’re desperate

April 23, 2018
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| Categories: Business to Consumer

We all know that the use of scarcity can increase the desire for our product or service. Letting prospective customers know there’s only a limited time available or little left only exacerbates demand. Amazon use it “only 3 left in stock”, hotel sites use it “10 people have been looking at this hotel in the last hour” But what happens to scarcity when you’re desperate? Despairing for the next sale and scarcity drops out the window. This can give the wrong message, and I thought so, until I read the…

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An elitist sales secret

March 8, 2014
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| Categories: Business to Business, Business to Consumer, Sales Coaching

In South Korea, you know you’ve made it when you’re invited to apply for the elitist credit card known as “The Black”. Issued by the Hyundai Company and given a Liquimetal Coating, a substance used in creating armour piercing bullets. It’s heavy and very rare – only 2,000 have ever been issued and the most that ever will is 9,999. It charges a hefty membership fee and is only issued to the high net worth who also have a high social standing. I want one. Doesn’t this, once again, prove…

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