Selling lessons from the Kennel Club

July 2011 "You haven't, have you Paul?" "Yes we have" I replied. "We've 8 puppies and we're planning on selling 7 of them over the next month" "You'll never sell them Paul, we had puppies last year and are still stuck with them all. Mark my words" was the warning. I developed a sinking feeling in the pit of my stomach. How are we going to persuade 7 people to buy our puppies, there's no demand, we're in the middle of a recession. How would we cope with 8 puppies…

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