The Four Chemicals of Sales Motivation
One of my favourite cocktails is a Vodka Martini. It has four distinct ingredients – vodka, vermouth, olives and ice – it’s delicious. In the same way, it’s been discovered and popularised by Simon Sinek, that happiness or motivation is created in the human brain with four distinct chemicals, and our role as a sales leader can become much easier if we understand how these elements affect our sales team and provide an environment to motivate. They’re known as EDSO – endorphins, dopamine, serotonin and oxytocin. Mixed together, they explain…
