The 2 2 2 Approach to Prospecting

2 emails, 2 calls and 2 envelopes per day. Prospecting to fill your funnel is of paramount importance but it you're a business owner or a frazzled sales person, it’s tricky finding the time to prospect. So the answer is to do it little and often. Each day you: Send 2 emails to prospects. Or to keep in touch with existing clients. Make 2 calls Send 2 envelopes out with updates, handwritten notes or a pizza And you do this every day; it’s a habit thing and will ensure you…

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The new sales funnel

The new sales funnel has a kink in it. I used to love watching cartoons as a kid when the hosepipe would get blocked or kinked but the water kept coming, creating a giant bulge in the middle, which then exploded and water flooded everywhere. Now that’s how the new sales funnel looks. It’s a normal funnel but in the thin section there now exists a giant bulge because there’s a blockage. Where has this blockage come from? The major change to the old funnel is that prospects or potential…

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