What are my Options?

Is a question, many customers ask the salesperson, when they’ve done their researching online and are narrowing down their purchasing decision. This happens to me regularly as I sell a lot of learning products online and occasionally people want to speak to a human to confirm their findings. And how do we respond to this request?  Possibly with features and benefits in the old fashioned way, followed by a further description of the advantages and disadvantages. We must stop this. Remember the customer has already researched you and your offering…

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