ROE – return on engagement
I love buzz words don't you? Return on Investment or ROI has done the rounds recently especially in the midst of an economic squeeze. Here's a new one for you which I call ROE, return on engagement. Simply put, we empower our teams to engage with customers at all levels. The two important areas are the two new parts of the sales cycle - inbound marketing and wow customer care. Inbound marketing is where you reach out to engage with customers before they become customers. I'm not referring to advertising…
