The Stepping Stone Routine for Client Referrals
Stepping stones are great things to cross streams with. They make a large distance shrink because you’re taking small steps rather than one big lunge. Likewise when asking for client referrals, literally coming out with the ask is often too big, so adopt the stepping stone technique. Let me explain. As soon as your customer enjoys your value, whatever that is, ask them for some feedback, so they can verbally tell you about the value. A little later on, you might want to ask if they wouldn’t mind giving you…
