Sell the value
I stumbled across a YouTube video whilst browsing one of my favourite sites and enjoyed five minutes on fab selling. Features, advantages and benefits, you know, turning a feature of your product into a benefit by making sure you use "which means to you" or "so that you can." It brought back fond memoires. But it's so out of date now. Are you? To keep ahead, we have to evolve as salespeople and begin to think about selling value and how our customer's problems will be solved. We have an…
