Freebies Don’t Work

Today I was running a training course for a corporate client who White Labelled me with their own branding and sold the course for free to their customers. We had 14 people booked, but only 8 turned up, those people who cared to phone the organisers had various excuses. The simple fact that because this was free, they didn’t place too much value on it. I read recently of the Co-Op Supermarket chain who have decided to hand out out-of-date food to those in need. This food is not dangerous…

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