Buyers buy when their pain is extreme
Buyer’s are in control nowadays, we know that, and they will only take action when their pain is strong enough. Let Paul share an example which proves the point. I'm outside and it's under 2 minutes long.
Buyer’s are in control nowadays, we know that, and they will only take action when their pain is strong enough. Let Paul share an example which proves the point. I'm outside and it's under 2 minutes long.
Cross selling, up selling, diagonal selling...it doesn't matter what's its called, many of us need to be better at it to make the most of every customer engagement. So let's learn from the masters...Tescos plc. Now Tescos are elitist at selling and will soon be advancing headlong into banking. Trust me, they'll get it right. However, last Saturday, I was at my favourite part of their store, the Cider aisle. Living in Gloucestershire for the last 15 years has given me the taste for our county drink and I was…
I stumbled across a YouTube video whilst browsing one of my favourite sites and enjoyed five minutes on fab selling. Features, advantages and benefits, you know, turning a feature of your product into a benefit by making sure you use "which means to you" or "so that you can." It brought back fond memoires. But it's so out of date now. Are you? To keep ahead, we have to evolve as salespeople and begin to think about selling value and how our customer's problems will be solved. We have an…
