The most powerful persuasion technique known

At the tender age of 12, I became a paperboy. At the crack of dawn, I cycled around my estate delivering newspapers to sleeping customers. Throughout the winter it was dark, cold and early. It wasn’t always dark. In the summer it was gloriously bright and sunny even at 5am in the morning but as the year progressed it became darker in the mornings. October was the turning point for me; I awoke in the pitch blackness of night. I had some brief respite when the clocks went backwards at…

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