10 Sales Trends for 2014

I work in sales and sales coaching and operate in dozens of sales led businesses here in the UK and around the world so I get to keep my finger on the pulse. Hence I’ve ten sales trends or predictions for 2014 in the world of selling. All salesforces, whatever they’re selling, will finally realise that the customer is fully in control, not them anymore. This will have wide implications to the sales practices, helping customers to buy rather than selling to them. Salesforces will begin to ditch their old…

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Who is the customer?

Early January and the snow had fallen. Naturally the UK was in chaos and the TV news reader was pleading for us all to take it easy and be careful on the roads. I said to my 15 year old son, Euan, to tell the bus driver to be careful on the roads, with a joking smile. “Not likely Dad, he’d throw you off. No, there are rules to obey when using the bus. You have to have the right change otherwise you’ll annoy the driver, and you have to…

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