Find the Pain
I've used Sage Instant Accounts software since 2000 to process my business accounting. It does a great job at a very mundane task crunching numbers. In fact I've been running the same version 10 since 2006, and I've not upgraded because there's been no value to do so. After all numbers and figures are just that...numbers and figures. Out of nowhere the sales rep from Sage phoned me. Happy to talk to him, I let him do his sales pitch. His manner and style were excellent, a nice bloke. Shame…
