What’s that part of?

The whole is the greater than the sum of the parts. One of the oldest team building sayings or management speak, which we’ve all heard of, yet this concept can give you a competitive edge. Let me explain how. It’s about the package not the parts inside. The whole is much more valuable. Here’s an example of what I mean. I’m a family man. I have a wife and 3 children in their teens, a home in the countryside, two dogs, one cat and a barbeque. I have a tow…

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A package is better than a single item

Ocean's Eleven, The A Team, The Magnificent Seven, The Italian Job. Hollywood is littered with movies where teams are put together to win against the odds, and where the team is better than the sum of the individual. Everything in life is better packaged together. Roast dinners just taste scrumptious, evenings out which include a meal, a film and a late drink are just fabulous, bands with guitars, drums and percussion sound better together, outfits go better with accessories....the list goes on. It's classic packaging and when we're selling products…

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