Learn Anything with Modelling

Not the fashion kind or for those that appear on Love Island or the catwalk, but the NLP version. Neuro-Linguistic Programming or NLP was conceived by two Californian dudes who modelled a handful of exceptionally talented people. They found a way of copying or modelling them with such accuracy that they were able to use what they learnt and create the science of NLP. If you’re in the market to pick up some new talents or skills, then the trick is to model someone else who has those skills. Modelling allows you to hoover…

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How to Command Attention

On holiday last year in Porthleven, Cornwall, storms had ravaged the coastline overnight. The following morning I stumbled across this sign warning of the perils of swimming today. It stopped me in my tracks as it appealed to every sense of survival embedded in me. However, it felt wrong, the words of an exasperated person. In selling, this tactic has often been used to persuade customers to buy. Project Fear was its name during Brexit and when poorly done, has a detrimental effect on the customer, driving them away. We…

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