We’re now in the business of helping people to buy, not sell to them
The old sales practices of the previous century were fine for the time and worked well. But then, salespeople primarily had to educate the customer in the product or service they were selling and lead them to a successful close. In this day, these old practices won't work. Customers are much more knowledgeable and wise on the product you sell, some may know more than you. So what's the role of the modern salesperson? To help the customer buy. It's that simple. Customers still want to buy. The new century…
