How to Command Attention
Paul shows you a brilliant sign seen at the seaside last year which clearly illustrates the “Away From” motivation and explains further how you can use this discipline in your selling
Paul shows you a brilliant sign seen at the seaside last year which clearly illustrates the “Away From” motivation and explains further how you can use this discipline in your selling
On holiday last year in Porthleven, Cornwall, storms had ravaged the coastline overnight. The following morning I stumbled across this sign warning of the perils of swimming today. It stopped me in my tracks as it appealed to every sense of survival embedded in me. However, it felt wrong, the words of an exasperated person. In selling, this tactic has often been used to persuade customers to buy. Project Fear was its name during Brexit and when poorly done, has a detrimental effect on the customer, driving them away. We…
Paul shows you how you can gain motivation by having many more successes.
