Our new-born lambs and how customers now buy

Four beautiful lambs were born earlier this week to our two resident sheep. Our second mum didn’t take naturally to feeding her two lambs so Claire has been holding nightly vigils, hand-feeding them in-between the sheep’s’ attempts at feeding. I was watching it all unfold this morning after being away on business the last few days, feeling quite worried for the two new born lamps trying to feed from their mum’s teats. And mum was having none of it. She kept scampering around her pen shaking off the two lambs.…

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Think Modern Customer, Think Teenager

Do you remember being a teenager?  I do. Read on and I'll explain how modern customers and teenagers are spookily alike. As a teenager, I remember having the whole world in front of me, being so full of choices and options, always having to make decisions and never stopping still. Always going out and meeting people, only doing what I wanted to do and realising that the world owed me a living. And more than anything else, I didn't need my parents, or thought I didn't, I thought I was…

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