Tag: marketing

How many corporate trainers does it take to change a lightbulb? Just the one, of course, but all the others say “I can do that”. In times of recession or downturn, business is not as abundant as it once was in good times. In the good times, you had plenty, and you probably didn’t market as much as you should have done. So when famine strikes a good trainer or businessperson will turn themselves to anything. That’s a grave danger. It dilutes what you’re about, damages your “brand”, sends out…

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For years now, marketers have been advising us to ensure our content is picked up on the internet when potential customers search for their problems to be solved. They find our content, like it lots and zoom over to our website. This, unfortunately, won’t work anymore. Why? Alexa and Google’s answers have killed it. Let me explain. Last night I was watching TV and wanted an answer to a very quick question from the TV show. I wanted to know how high up in the army a Lieutenant-Colonel was. So…

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