A Timely Marketing Message for Professional Advisers
How many corporate trainers does it take to change a lightbulb? Just the one, of course, but all the others say “I can do that”. In times of recession or downturn, business is not as abundant as it once was in good times. In the good times, you had plenty, and you probably didn’t market as much as you should have done. So when famine strikes a good trainer or businessperson will turn themselves to anything. That’s a grave danger. It dilutes what you’re about, damages your “brand”, sends out…