3 sales ideas from Wiggo

Apparently Wiggos are all the rage for men at the moment. It’s a style of side burns made famous by Bradley Wiggins the Tour de France winner in 2012 and subsequent Olympic gold medallist. We’ve heard all about it and much more but let me share with you the three main reasons why Team GB did so well in the cycling during the summer.  And more importantly the lessons for salespeople and their sales managers. The team had some science behind them – they trained at altitude, in the heat…

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