How to Influence People
Paul gives you the metaphor of SatNavs (GPS) and how this can help you influence people
Paul gives you the metaphor of SatNavs (GPS) and how this can help you influence people
We all know that the use of scarcity can increase the desire for our product or service. Letting prospective customers know there’s only a limited time available or little left only exacerbates demand. Amazon use it “only 3 left in stock”, hotel sites use it “10 people have been looking at this hotel in the last hour” But what happens to scarcity when you’re desperate? Despairing for the next sale and scarcity drops out the window. This can give the wrong message, and I thought so, until I read the…
Paul gives you a highly subtle technique that very few people know about in order to influence your customers more
