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Tag: Gen Y

The Modern Buyer

March 11, 2019
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| Categories: Business to Consumer

Millennial, Generation Y or Gen Zs can be so demeaning. The flaky generation is even worse. Let's call them the modern buyer because many Generation X’s and Baby Boomers have the same traits. I like to use my smartphone, have excellent IT skills and am time poor expecting instant gratification. I don’t want to see a salesperson, preferring to buy myself online with little interruption. I can get around Google just as good as a 20-year-old and I’m not beholden to the like button on Facebook or Instagram. I can…

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You guys don’t do email do you?

June 7, 2014
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| Categories: Business to Consumer, Customer Care

In September I ran a workshop for about 20 twenty-something’s. At one point we were talking about communicating and how organisations speak with them. I spoke about email being ubiquitous amongst businesses and they all returned me blank stares. I said “you Guys don’t do email do you?” They all nodded. And they explained that they have Hotmail or Gmail accounts because they have to, but they rarely check them, preferring other means. I did a poll of these other means and in order of preference we had:   Tex…

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Tips to Sales Manage Generation Y

May 2, 2014
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| Categories: Sales Coaching

Tips to Handle Generation Y from Paul Archer on Vimeo. Having spent a while developing the skills of Generation Ys for a client, Paul offers a number of practical tips to help you sales manage these born since the 1980’s who are beginning to dominate your salesforces.

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