The Modern Buyer
Millennial, Generation Y or Gen Zs can be so demeaning. The flaky generation is even worse. Let's call them the modern buyer because many Generation X’s and Baby Boomers have the same traits. I like to use my smartphone, have excellent IT skills and am time poor expecting instant gratification. I don’t want to see a salesperson, preferring to buy myself online with little interruption. I can get around Google just as good as a 20-year-old and I’m not beholden to the like button on Facebook or Instagram. I can…