The English Seaside and Closing
Test and trial closing go back to my first days in sales in the early 1980’s and didn’t have a good name then. But the concept is sound; after all, asking for the business suddenly without warning can be dangerous to your health. And your customer’s too. There’s not a better day out than spending it at the seaside. The sand, the sunshine and the sea. The 3 S's. But here in the UK, even on a warm summer’s day, the sea can be alarmingly cold. The secret is to…
