Sales Lessons from an Optician

Last week, I was invited by Tesco’s Optician for my bi yearly eye appointment and hasn’t the technology and capability advanced in just two years. With all the prodding and testing they can now tell if you are going to get various illnesses and diseases by looking at your eyes. They can predict diabetes, glaucoma and see if your cholesterol is heightened. How clever and we’ve always known that your eyes are the windows to your soul. Which is why we need to re-assess our own eye contact with our…

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Information given once only

It's far too common isn't it? You give your name to the person on the phone with a brief description of what you want and the next person on the call asks for your name.  Infuriating. Many years ago during college rugby, I played the part of a lumbering prop forward. My job was to push hard at the crowd of players, stand still and not get knocked over. If I went through an entire game without touching the ball, that wouldn't be unusual. Watching modern rugby the modern prop…

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How to avoid being labelled a commodity

10 years' ago, I bought my first 4x4 off roader. Part of the experience was to enjoy a days' training learning how to drive the vehicle off-road. And what an experience that was, a unique event that sticks in my mind even to today. The only way to avoid being branded a commodity is to wrap your product or service around an experience. An experience of using it. What's your experience? It's not your USP - unique selling point - these are so easily copied by your competitors.  I've never…

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