Bar Codes and Cross Selling

I’ve been intrigued with the Aldi Supermarket since they began to make in roads into the UK supermarket business. They have many innovations that have been well publicised, but the one you may not have come across is that their own brand packaging has numerous barcodes on every side. Why? Simply to ensure that it only needs one swipe across the reader at checkout time so you can push the shopping through the till far quicker than the customer can pack. That way they need less staff at the checkout…

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