Bar Codes and Cross-Selling
Paul at http://www.advisercpd.com uses the analogy of Aldi Supermarket’s excellent till system and how you cross-sell in your business
Paul at http://www.advisercpd.com uses the analogy of Aldi Supermarket’s excellent till system and how you cross-sell in your business
I’ve been intrigued with the Aldi Supermarket since they began to make in roads into the UK supermarket business. They have many innovations that have been well publicised, but the one you may not have come across is that their own brand packaging has numerous barcodes on every side. Why? Simply to ensure that it only needs one swipe across the reader at checkout time so you can push the shopping through the till far quicker than the customer can pack. That way they need less staff at the checkout…
Ask Me How from Paul Archer on Vimeo. Paul shares an email technique that can help you cross sell to existing customers
