How Tesco Communicates

I’m a big fan of Tesco, the largest supermarket here in the UK. They have their communications spot on. Let me explain and how this helps us. For the masses, Tesco has one message – “Every little helps” For the individual, well they’re all different. I get all sorts of messages from Tescos, from a variety of channels. Web, phone, email, letter. Every time I hear from them, the message is very relevant, on trend and timely for what I need at the time. Uncanny you say. But it’s the…

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Everyone Else is Doing It

Have you heard of the story of a Labour Peer in the House of Lords who has just agreed to repay £41,000 in expenses to the taxman? He claimed over £260,000 for a non-existent flat in London over a period of 7 years at the same time as claiming £41,000 in travel expenses to his home in Brighton from the capital. There are many others and it proves that people will justify anything to themselves if they believe that “everyone else is doing it”. That’s dangerous and the message is…

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