How Tesco Communicates
I’m a big fan of Tesco, the largest supermarket here in the UK. They have their communications spot on. Let me explain and how this helps us. For the masses, Tesco has one message – “Every little helps” For the individual, well they’re all different. I get all sorts of messages from Tescos, from a variety of channels. Web, phone, email, letter. Every time I hear from them, the message is very relevant, on trend and timely for what I need at the time. Uncanny you say. But it’s the…
