The Vacuum Cleaner and Pride

I sussed out my wife recently and her strategy to get me to do things around the house.  She simply says that she's going to call out a professional to fix it. Last month our vacuum broke down and my wife said she was going to take it into town to have it looked at.  That evening I opened it up and found a broken air filter.  Onto eBay to buy a new one and later that week I fitted it. Hey presto, fixed for £8. Claire knows that a…

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Customer Hot Buttons

Last week we had colossal dollops of snow hit our tiny island, something we're not used to. Or can cope with.  People say it's the coldest winter since 1963 here in the UK.  Let me explain how a freezing winter can help you really clarify your customer's needs whilst selling your product or idea. As a result, everything ground to a halt - schools closed, the road system jammed, businesses sent workers home and gas supplies had to be imported from Norway to cope with the central heating demand. But…

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