Cold calling is not your aim
Do you think cold calling is dead? I surely do when it comes to calling consumers at home, cold. Absolutely no one wants to receive these calls so if you’re involved in this area of selling, stop it. But if you’re doing B2B cold calling, you can still do so, but...don’t make it sound cold, otherwise you’ll be on the same losing side as consumer cold calling. How can you make it non cold or warm? Here’s a few ideas: Sound scruffy and tangled, mince your words a little, uhm…
