How to Close Like the WHO

And not the band but the World Health Organisation or WHO for short. The WHO has come to prominence during the pandemic as elders guiding countries along the path to eradicating the virus.  Eminent doctors and professors staff them with alarming levels of competence on all health matters. The first diktat they echoed in 2020, as the pandemic erupted, was "test, test, test". It's only now mid-2021 when we've gotten good at this. You can have a real test online 24 hours or rock up at a testing centre with…

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The Needle in a Haystack and Closing

It's an age-old conundrum – how can you search for a needle buried in a haystack? Virtually impossible, I’d say. That’s the problem with selling and especially closing for the business. Indeed closing has a bad rap – visions of Alec Baldwin from the 1990’s – always be closing – don’t do it justice. The hurdle is finding the right customer for you, who has the money to spend, has needs that totally match your product or service and want to go ahead with you right now. They are out…

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