You never win an argument with a customer
We've had cracking weather this week in the UK and on Thursday It was particularly warm, but in my sales training room the air conditioning was making the conditions very comfortable. The favourite session was approaching and my audience were visibly getting excited. Objection handling techniques. And my phone based salespeople were hoping that I would give them well thought through reasons to combat every objection they encounter. Nonsense. This morning my teenage son, Lewis, approached me with a request for a lift into town around 7pm. I couldn't do…
