An app for that
Prospecting 2.0 is firmly on our radar now. We know as salespeople in the B2B world that we can't cold call effectively anymore, prospects just don't want to be interrupted by the phone, have first class gatekeepers and all have voice mail to fall back on if these prevention methods fail. So how do we make an initial contact to a new customer? The answer is to follow Tom who sent me an email because I was a potential new customer for him. Tom works for a company that produces…
