I visited my Dad last Christmas and took my two boys with me all three of us above 6 foot tall. Why’s that relevant? The hire car at Bordeaux airport that I’d pre-booked was blatantly too small for us all plus luggage. So the company sold me an upgrade – an Alfa Romeo Stelvio. And what a motor – 4 wheel SUV, sleek, fast and brand spanking new. Loaded with all the latest driver assistance gadgets. I started driving in 1983 with a rust bucket of a car with a…
I’ve sold many a product and service in my time and in the last 15 years, have been coaching sales teams to sell all sorts. The art of selling has changed tremendously in those years, and we often talk about the customer being in control, social selling and procurement teams driving down the price. But there an even seismic change. In many instances we are no longer selling products or services to consumers or businesses. We’re now selling change. In his new book, Selling Change, Brett Clay calls salespeople change…
Paul explains how change will affect every sales person in the future and offers some useful ideas
