Calibrating your customer
On holiday this year I read the book “Fifty Shades of Grey” just to see what all the fuss was about and so I could keep up with conversations about the characters Christian and Anastasia. Christian, the hero of the book, is particularly good at observing people especially facial expressions and signals. He notices early on that Anastasia bites her lower lip when she meets him. He finds this enticing. Don’t worry this is not an X rated article. Read on and I’ll explain how this can help you in…
