How to Pre-Frame Your Objections
Paul shares the 4 main objection groups and how you can use this knowledge to pre-frame every single objection.
Paul shares the 4 main objection groups and how you can use this knowledge to pre-frame every single objection.
Buyer’s are in control nowadays, we know that, and they will only take action when their pain is strong enough. Let Paul share an example which proves the point. I'm outside and it's under 2 minutes long.
ABC Always be closing One of my favourite films – Glengarry Glen Ross – a tale of the goings on in a real estate office, involved Alec Baldwin giving one of the most impressive sales training lessons ever. He ranted the ABC – always be closing. Look it up on YouTube, it’s famous. Maybe slightly 1980’s cheese, but the concept is true today. Closing the sale doesn’t have a great reputation amongst salespeople because we often leave it too late, at the end of the sales process when the pressures…
