Customer Hot Buttons
Last week we had colossal dollops of snow hit our tiny island, something we're not used to. Or can cope with. People say it's the coldest winter since 1963 here in the UK. Let me explain how a freezing winter can help you really clarify your customer's needs whilst selling your product or idea. As a result, everything ground to a halt - schools closed, the road system jammed, businesses sent workers home and gas supplies had to be imported from Norway to cope with the central heating demand. But…
