Find Your Customer’s Fluent Side

Daniel Casasanto from Chicago University discovered that if you’re right-handed you will favour people or choices to your right. He experimented with ballot papers and found 15% more right handed people voted for the candidate situated on the right of the paper. Lefties have the same phenomena as well. Here’s some ideas that come to mind: Sit down with a customer on their dominant side, show demonstrations on this side too. When shaking hands, stand subtly along their dominant side. Use your left hand more when gesturing. When presenting, stand…

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