Modern Calling
I do a lot of coaching and mentoring for professional advisers – lawyers, accountants, mortgage advisers, Business Development Managers, IFAs – who all need to drum up new business from time to time. Most of them are not cut out to make cold calls and indeed, in their professions, this is wholly undesirable and dilutes their value. I also believe that cold calling should be banished from the kingdom, forever and culprits should be placed in the town stocks and covered in tomatoes. It’s a thing of a past era.…
