Persuading customers through touch
In NLP we have this concept called anchoring which, like Pavlov’s Dogs, allow you to attach a signal to a feeling. Pavlov rang a bell and made his dogs salivate. But a lot of people know that story. Natural anchors are sprinkled throughout your life. A special perfume aroma brings back a memory, smells work well and my favourite is gasoline which reminds me of cutting grass when I was 16 for some very rich people who owned a mansion and had Aupairs sun bathing in the garden. Now that…
