The Secret Within the John Lewis Advert

With much expectation and trepidation, the long-awaited 2018 advert from John Lewis arrived on our prime time TV screens. General disappointment was the reaction. What had Elton John got to do with John Lewis? A little bit like an old-fashioned 90’s advert where brands pal up with a big celebrity, old hat; boo, hiss John Lewis. However, few people, even myself saw their strategy, until a few days’ later a commercial for a John Lewis product was accompanied by a hit from Elton John. Then another product commercial escorted by…

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Anchoring your Customer

Here's a neat little idea to boost your confidence and energy levels, and let's face it, we all need to do this sometimes. We've all come across the term "anchoring" where we use a reminder or a trigger to recall something from the past.  NLP or Neuro Linguistic Programming brings this to us and it helps us to relive past moments in our lives so we can collect the resource that we had in abundance at the time. I have several anchors which I use to inject myself with a…

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How to ask really good questions

My father visited us this Christmas; I hadn’t seen him for over a year and was very keen to catch up. Particularly as his life has been extremely tumultuous over the last 12 months. Relationships, moving to France, journeys, people – his life is very complex and I was dying to find out everything. You simply can’t extract these things on Facebook or even on Skype, so I thought a wholesome meal and a glass or two of a good red wine would loosen his tongue. Boy was I in…

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