How to Use Analogies in Sales
Paul shows you how you can use analogies in selling to help your customer understand complex issues
Paul shows you how you can use analogies in selling to help your customer understand complex issues
Some things are very difficult to explain as salespeople but we have a duty of care to ensure customers “get it”. The best way to do this is to create a bank of metaphors or analogies that will separate you from your competition. For example, this week I was reading about the Gulf States blockading the tiny state of Qatar and demanding they close down the feisty broadcaster – Al Jazeera. I didn’t really “get it” until the article went on to explain that it’s like China ordering Britain to…
How can a magnificent church moment help us when presenting or training? Read on and I'll explain. Easter Sunday, Tewkesbury Abbey, Gloucestershire. The place was packed to the rafters for such an occasion. The Abbey is exhilarating, the architecture ambitious and authentic, and Canon Paul Williams was at his best that morning. My daughter was singing in the choir and the Abbey seemed to be full with children. How correct is that. But with a limited attention span, Canon Paul had his work cut out. He began to talk about…
