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Tag: advising

The Sonos Speakers and the Subtle Art of Selling

July 27, 2019
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| Categories: Inner Game

I love my music, always have. As a 13-year-old, I’d save two weeks’ wages from my paper-round to buy an album – The Stranglers, The Cure, Siouxsie and the Banshees – seminal favourites. I really couldn’t afford to buy much music in the ’80s and ‘90s – with CDs retailing at £18 in 1994, I struggled to justify buying Blur’s Parklife, but somethings you’ll sacrifice eating for. Music got free in 2000 ( a great book by way of the same title), things changed, and for the rest of the…

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Jim Bowen Listening

October 25, 2014
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| Categories: Business to Consumer

Jim Bowen Listening from Paul Archer on Vimeo. Famous for his catchphrase – Super, Smashing, Great – Jim gave us a great example of weasel words. Join Paul in this short video clip to explain what these are and how we can avoid them.

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I was never recruited to sell

July 25, 2012
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| Categories: Business to Consumer, Customer Care, Inner Game, Telesales

If I had a pound for every time this has been said to me in my career, I would truly be a millionaire.  So many people taken on as customer advisers, counter staff, call advisers, shop assistants have had their job description updated and told that they are now salespeople.  Accidental salespeople maybe. And their reaction is predictable.  Changing the goal posts with someone's job will create countless barriers and reservations. You can't blame them. They probably conjure up visions of slick, hasty untrustworthy salespeople and they don't want to…

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