Adding value to existing customers
I picked up my new Mitsubishi in February. A fine motor and half the running costs of my previous 4 wheel drive - thank goodness. 3 months later I received a call from the dealer offering me a free valet, inside and out, every quarter. It was a new service for Mitsubishi car owners. Now these things are worth £70 or so and this intrigued me as to their intent. Were they looking to sell me something? Upon enquiry their intent was honourable. They just wanted me to buy my…
