Give Your Customers an Action Plan
At the end of most of my sales workshops, I always ask the group to determine their next steps following the learning they've just enjoyed. Experience tells me that if I don't, many of them won't take the action steps needed to put the learnings into practice. I've been known to photograph them with their action plans, and email these to them a few weeks' later as a gentle memory jog. Do you do this for your customers and clients? If you're involved in a B2B long sales processes, it's…
